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If you’ve ever felt overwhelmed by what to post on social, you’re not alone. Consistency comes from purpose, not volume. Before filling your calendar with random hashtags and trends, take a step back and clarify the goal of each post. A great social media calendar is more than just being consistent; it's about being strategic. When each post has a clear purpose, you make real progress instead of simply following trends. Consider these 5 elements when building your social medi

If you’re thinking about building or refreshing your website, you might be tempted to start with the fun stuff like picking colors and fonts. But the truth is - before you design anything, you need to know who you’re talking to and what you want them to do. Step 1: Define Your Brand’s Core Values Think of this as your website’s roadmap. You can’t get anywhere if you don’t know where you’re starting from or where you’re headed. Ask yourself: What do we stand for? What makes us

When I started Curious Work, I looked for a symbol that showed both creativity and adaptability, which are central to what I do. The octopus stood out to me, not only because it’s fascinating, but also because it represents many of the qualities I value in work and life. A Master of Multitasking An octopus moves through the world with eight arms, each able to do something different, but all working together for a single purpose. That’s what I love about marketing: strategy, d