If you’re thinking about building or refreshing your website, you might be tempted to start with the fun stuff like picking colors and fonts. But the truth is - before you design anything, you need to know who you’re talking to and what you want them to do. Step 1: Define Your Brand’s Core Values Think of this as your website’s roadmap. You can’t get anywhere if you don’t know where you’re starting from or where you’re headed. Ask yourself: What do we stand for? What makes us
